Case Study: Mattel Social Media Strategy
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Moreover, Mattel capitalizes on user-generated content through contests and challenges. Encouraging their audience to share photos, videos, and stories featuring their products, they foster a sense of belonging and enthusiasm among their followers. By showcasing user-generated content on their social media platforms, Mattel promotes brand loyalty and creates a sense of appreciation among its customers.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.