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Case Study: Mattel Social Media Strategy

Eager to learn how Mattel is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Mattel.

Continue reading to find out!



Mattel, a multinational toy manufacturing company, is headquartered in El Segundo, California, and operates in more than 40 countries worldwide. With iconic brands like Barbie, Hot Wheels, and Fisher-Price, Mattel primarily caters to children and families, offering a diverse range of toys, games, and entertainment products.

Before: The Challenges of Social Media Marketing

On social media, Mattel has successfully implemented several strategies to engage with its target audience. Firstly, they have established a strong presence on platforms like Facebook, Instagram, and Twitter, consistently sharing captivating content that resonates with children and parents alike. By leveraging their brand recognition and utilizing creative visuals, Mattel effectively captures attention and sparks nostalgia among its followers.


After: Mattel's Successful Social Media Strategy

Additionally, Mattel actively collaborates with influencers and content creators to promote their products. By partnering with popular YouTubers and social media personalities, such as toy reviewers and family vloggers, they reach a wider audience and generate authentic product endorsements. This approach not only enhances brand credibility but also encourages user-generated content, building a community of engaged fans.


Moreover, Mattel capitalizes on user-generated content through contests and challenges. Encouraging their audience to share photos, videos, and stories featuring their products, they foster a sense of belonging and enthusiasm among their followers. By showcasing user-generated content on their social media platforms, Mattel promotes brand loyalty and creates a sense of appreciation among its customers.

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How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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