Case Study: Materialise NV Social Media Strategy
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Introduction
Materialise NV is a leading provider of 3D printing software and services, headquartered in Leuven, Belgium. With offices in over 20 countries, including the United States, China, Germany, and Brazil, Materialise caters to a diverse range of clients, from healthcare and automotive industries to consumer goods and aerospace.
Before: The Challenges of Social Media Marketing
When it comes to social media marketing, Materialise has successfully utilized various platforms to engage with their audience, build brand awareness, and showcase their expertise in the 3D printing field. One of the key strengths of their strategy is the use of visually appealing and informative content. Their social media posts feature stunning 3D printed objects, behind-the-scenes glimpses into their production process, and informative videos that educate their audience about the possibilities of 3D printing.
After: Materialise NV's Successful Social Media Strategy
Materialise also does an excellent job of interacting with their followers and customers on social media. They promptly respond to comments and inquiries, providing valuable insights and assistance. This fosters a sense of community and establishes Materialise as a trusted resource in the industry.
Conclusion
Furthermore, Materialise effectively leverages social media to showcase their partnerships and collaborations. By highlighting their work with well-known brands and organizations, they demonstrate their credibility and establish themselves as industry leaders.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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