Case Study: Mastercard Social Media Strategy
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Introduction
Mastercard is a multinational financial services corporation headquartered in Purchase, New York, United States. It operates in over 210 countries and territories, making it one of the leading global payment companies. With a wide range of clients, including consumers, businesses, and governments, Mastercard aims to provide secure and convenient ways to make transactions worldwide.
Before: The Challenges of Social Media Marketing
On social media, Mastercard has successfully implemented various strategies to engage with its audience and promote its brand. Firstly, the company utilizes storytelling to create meaningful connections with its followers. Through compelling narratives, Mastercard showcases the positive impact it has on people's lives, emphasizing its commitment to financial inclusion and empowerment.
After: Mastercard's Successful Social Media Strategy
In addition, Mastercard actively engages in cause-related marketing on social media. It supports initiatives like the "Girls4Tech" program, which empowers young girls with STEM skills, and the "Priceless Planet Coalition," focused on addressing climate change. By aligning its brand with these social causes, Mastercard not only demonstrates its corporate social responsibility but also resonates with the values of its customers.
Conclusion
Moreover, Mastercard effectively utilizes influencer marketing to expand its reach and connect with a broader audience. Through partnerships with well-known individuals and organizations, the company leverages the influencers' credibility and followers to amplify its message. This strategy helps Mastercard to target specific demographics and enhance brand awareness among diverse customer segments.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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