Case Study: Mastercard Social Media Strategy

Eager to learn how Mastercard is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Mastercard.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Mastercard is a multinational financial services corporation headquartered in Purchase, New York, United States. It operates in over 210 countries and territories, making it one of the leading global payment companies. With a wide range of clients, including consumers, businesses, and governments, Mastercard aims to provide secure and convenient ways to make transactions worldwide.

Before: The Challenges of Social Media Marketing

On social media, Mastercard has successfully implemented various strategies to engage with its audience and promote its brand. Firstly, the company utilizes storytelling to create meaningful connections with its followers. Through compelling narratives, Mastercard showcases the positive impact it has on people's lives, emphasizing its commitment to financial inclusion and empowerment.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Mastercard's Successful Social Media Strategy

In addition, Mastercard actively engages in cause-related marketing on social media. It supports initiatives like the "Girls4Tech" program, which empowers young girls with STEM skills, and the "Priceless Planet Coalition," focused on addressing climate change. By aligning its brand with these social causes, Mastercard not only demonstrates its corporate social responsibility but also resonates with the values of its customers.


Moreover, Mastercard effectively utilizes influencer marketing to expand its reach and connect with a broader audience. Through partnerships with well-known individuals and organizations, the company leverages the influencers' credibility and followers to amplify its message. This strategy helps Mastercard to target specific demographics and enhance brand awareness among diverse customer segments.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video