📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Masco Social Media Strategy

Eager to learn how Masco is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Masco.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Masco is a multinational company with its headquarters located in Livonia, Michigan, USA. Known for its expertise in home improvement products, Masco operates in multiple countries, including the United States, Canada, and various countries in Europe.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Masco has successfully utilized various platforms to engage its target audience. One of the notable strengths of their social media strategy is their consistent presence across different channels. Masco maintains active profiles on popular platforms such as Facebook, Twitter, Instagram, and YouTube, allowing them to reach a wide range of customers and followers.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Masco's Successful Social Media Strategy

Furthermore, Masco excels at creating visually appealing content. They leverage their visually-oriented products to captivate their audience by sharing high-quality images, videos, and tutorials. By showcasing their products in real-life settings and providing useful tips, Masco has managed to establish itself as an authority in the home improvement industry.


However, there are areas where Masco's social media marketing strategy can be improved. Firstly, they could enhance their customer interaction by responding promptly to comments, messages, and mentions. This would not only foster a closer relationship with their audience but also build trust and loyalty.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video