Case Study: Martin Marietta Social Media Strategy

Eager to learn how Martin Marietta is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Martin Marietta.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Martin Marietta is a multinational company with a strong presence in several countries, including the United States, Canada, and Mexico. With its headquarters in Raleigh, North Carolina, it primarily caters to clients in the construction materials industry.

Before: The Challenges of Social Media Marketing

In terms of its social media marketing strategy, Martin Marietta has been successful in leveraging the power of various platforms to engage with its audience and build a strong brand identity.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Martin Marietta's Successful Social Media Strategy

Firstly, the company regularly shares informative and engaging content related to its products and services on platforms such as Facebook, Twitter, and LinkedIn. This content includes updates on ongoing projects, innovative construction techniques, and industry trends. By providing valuable insights, Martin Marietta positions itself as a thought leader in the construction materials industry.


Secondly, Martin Marietta actively interacts with its followers and customers on social media. The company promptly responds to comments, questions, and concerns, thereby showcasing a commitment to customer satisfaction. This engagement fosters a sense of trust and loyalty among its audience, ultimately contributing to its positive brand image.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video