📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Marsh & McLennan Social Media Strategy

Eager to learn how Marsh & McLennan is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Marsh & McLennan.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Marsh & McLennan is a renowned global professional services firm that specializes in risk, strategy, and people. Headquartered in New York City, the company operates in more than 130 countries, making it a truly global player in the industry. With a diverse range of clients, including multinational corporations, governments, and non-profit organizations, Marsh & McLennan addresses the risk and consulting needs of a wide array of industries.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Marsh & McLennan has successfully established a strong presence across various platforms. They actively engage with their audience by sharing valuable content, such as industry insights, thought leadership articles, and relevant news updates. By providing informative and thought-provoking content, the company positions itself as a trusted advisor in the field of risk management and consulting.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Marsh & McLennan's Successful Social Media Strategy

One key strength of Marsh & McLennan's social media strategy is their emphasis on building relationships. They actively respond to comments and queries from followers, fostering a sense of community and promoting open dialogue. This approach not only enhances customer satisfaction but also helps the company gain valuable insights into the needs and preferences of their target audience.

Conclusion

Moreover, Marsh & McLennan effectively utilizes social media platforms to showcase their expertise and highlight their contributions to the industry. By sharing success stories, case studies, and testimonials, the company effectively demonstrates the value they bring to their clients. This not only helps strengthen their reputation but also inspires confidence in potential clients who are considering their services.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video