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Case Study: Marriott Vacations Worldwide Social Media Strategy

Eager to learn how Marriott Vacations Worldwide is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Marriott Vacations Worldwide.

Continue reading to find out!

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Introduction

Marriott Vacations Worldwide is a leading global company that specializes in vacation ownership and resort operations. With headquarters in Orlando, Florida, and over 100 properties in more than 10 countries, including the United States, Europe, and the Caribbean, Marriott Vacations Worldwide caters to a diverse clientele seeking memorable vacation experiences.

Before: The Challenges of Social Media Marketing

In leveraging social media platforms, Marriott Vacations Worldwide has adopted an effective marketing strategy to engage with its target audience. By utilizing various social media channels, such as Facebook, Twitter, Instagram, and YouTube, the company effectively reaches out to potential customers and existing owners through engaging content and promotions.

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After: Marriott Vacations Worldwide's Successful Social Media Strategy

One notable aspect of Marriott Vacations Worldwide's social media presence is its emphasis on user-generated content. By encouraging guests to share their vacation experiences using designated hashtags, the company not only strengthens its online community but also garners authentic and positive reviews. This approach helps in building trust and credibility among potential customers, showcasing real-life experiences to inspire and encourage others to engage with the brand.

Conclusion

Additionally, Marriott Vacations Worldwide actively utilizes influencers and brand ambassadors to amplify its social media reach. Collaborating with individuals who have a strong online presence and align with the company's values enables them to tap into new demographics and expand their customer base. By leveraging the influence and credibility of these individuals, Marriott Vacations Worldwide enhances its brand image and increases its online visibility.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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