Case Study: Marriott International Social Media Strategy
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Introduction
Marriott International is a globally recognized hospitality company that operates in over 130 countries, providing exceptional services to its guests. With its headquarters located in Bethesda, Maryland, Marriott caters to both business and leisure travelers, offering a range of accommodation options from luxury to budget-friendly.
Before: The Challenges of Social Media Marketing
When it comes to social media marketing, Marriott International has successfully established a strong online presence, engaging with its audience across various platforms. One of the notable aspects of their strategy is their focus on creating visually appealing and immersive content. They understand the importance of captivating imagery and use it effectively to showcase their properties, amenities, and experiences. By leveraging stunning visuals, Marriott effectively captures the attention of potential customers and fosters a desire to explore their hotels.
After: Marriott International's Successful Social Media Strategy
Another commendable aspect of Marriott's social media strategy is their emphasis on user-generated content. They actively encourage guests to share their experiences through hashtags and geotags, allowing them to showcase the genuine and positive feedback of their satisfied customers. This approach not only provides valuable social proof but also creates a sense of community among their guests.
Conclusion
Marriott also maintains active engagement with its audience by promptly addressing customer queries, concerns, and feedback on social media platforms. Their responsive approach demonstrates a commitment to customer service and fosters a positive brand image. Additionally, Marriott skillfully utilizes targeted advertising to reach specific demographics, ensuring that their marketing efforts are well-optimized.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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