📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Marks & Spencer Social Media Strategy

Eager to learn how Marks & Spencer is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Marks & Spencer.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Marks & Spencer, a renowned British retailer, has a strong presence in several countries including the United Kingdom, the United States, and India. With its headquarters in London, the company primarily caters to clients seeking high-quality clothing, home products, and food items.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Marks & Spencer has effectively utilized various platforms to engage with its target audience. Firstly, the company has created active and visually appealing accounts across platforms such as Facebook, Instagram, and Twitter. These platforms allow them to showcase their products, share updates, and connect with customers on a more personal level.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Marks & Spencer's Successful Social Media Strategy

Additionally, Marks & Spencer excels at using social media to promote their sustainability initiatives. They frequently share content related to eco-friendly practices, fair trade products, and initiatives to reduce waste. By highlighting their efforts in this area, the company gains credibility and builds a positive brand image among socially-conscious consumers.


Furthermore, Marks & Spencer actively encourages user-generated content. They often feature customer photos and testimonials on their social media accounts. This strategy not only fosters a sense of community but also serves as free advertising, as customers share their positive experiences with the brand.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video