Case Study: Marico Social Media Strategy

Eager to learn how Marico is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Marico.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Marico is a leading consumer goods company headquartered in Mumbai, India. With a presence in over 25 countries, including India, Bangladesh, South Africa, Vietnam, and Egypt, Marico caters to a wide range of clients through its diverse portfolio of products.

Before: The Challenges of Social Media Marketing

On social media, Marico has successfully built a strong presence, leveraging various platforms to engage with its audience. Their approach is driven by a few key strategies that have proven successful in enhancing their brand image and connecting with consumers.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Marico's Successful Social Media Strategy

Firstly, Marico understands the importance of creating engaging and relevant content. They consistently share informative and entertaining posts that resonate with their target audience. By providing value to their followers, Marico has nurtured a loyal online community, allowing them to establish trust and credibility.


Secondly, Marico actively encourages user-generated content (UGC). They encourage customers to share their experiences with Marico products, using hashtags and contests to encourage participation. This not only increases brand awareness but also helps in building a sense of community and authenticity around their products.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video