Case Study: Marathon Oil Social Media Strategy
Eager to learn how Marathon Oil is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Marathon Oil.
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Introduction
Marathon Oil, a globally recognized energy company, has its headquarters in Houston, Texas and operates in various countries around the world, including the United States, Equatorial Guinea, and the United Kingdom. With a focus on exploration, production, and refining of oil and natural gas, Marathon Oil primarily caters to clients in the energy industry.
Before: The Challenges of Social Media Marketing
When it comes to their social media marketing strategy, Marathon Oil successfully utilizes these platforms to engage with its audience, build brand awareness, and share valuable content. The company excels in the following areas:
After: Marathon Oil's Successful Social Media Strategy
1. Building an online community: Marathon Oil actively fosters a sense of community by encouraging its followers to share their experiences, ideas, and thoughts. Through comments and direct messages, they create a space for open conversations, allowing for a deeper connection with their audience.
Conclusion
2. Educational and informative content: One of the strengths of Marathon Oil's social media approach is its dedication to providing educational content about the energy industry. They frequently share informative posts, articles, and videos that help their audience stay informed and understand complex concepts.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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