Case Study: Manhattan Associates Social Media Strategy
Eager to learn how Manhattan Associates is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Manhattan Associates.
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Introduction
Manhattan Associates is a global software company specializing in supply chain and omnichannel commerce solutions. With headquarters in Atlanta, Georgia, the company operates in over 20 countries, including the United States, Europe, and Asia-Pacific. Manhattan Associates caters to a wide range of clients, including retailers, manufacturers, wholesale distributors, and logistics providers.
Before: The Challenges of Social Media Marketing
On the social media front, Manhattan Associates has implemented an effective marketing strategy that enables them to connect and engage with their target audience. Here are some of the good things they are doing:
After: Manhattan Associates's Successful Social Media Strategy
1. Engaging Content: Manhattan Associates shares valuable content related to supply chain management, logistics, and retail trends. Their posts provide insights, tips, and industry news, keeping their audience informed and interested.
Conclusion
2. Thought Leadership: The company establishes itself as a thought leader in the industry by sharing original research, whitepapers, and case studies. This helps build credibility and positions Manhattan Associates as an expert in their field.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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