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Case Study: Mallinckrodt Pharmaceuticals Social Media Strategy

Eager to learn how Mallinckrodt Pharmaceuticals is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Mallinckrodt Pharmaceuticals.

Continue reading to find out!

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Introduction

Mallinckrodt Pharmaceuticals is a global pharmaceutical company headquartered in Staines-upon-Thames, United Kingdom. With operations in over 40 countries, Mallinckrodt addresses the needs of patients around the world through the development and distribution of innovative healthcare solutions.

Before: The Challenges of Social Media Marketing

On social media, Mallinckrodt Pharmaceuticals has successfully implemented several strategies to engage and connect with its audience. Firstly, the company has capitalized on the power of storytelling. Through compelling narratives and real-life patient stories, Mallinckrodt effectively communicates the positive impact their products and services have on people's lives. This approach not only creates emotional connections but also educates and raises awareness about various medical conditions.

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After: Mallinckrodt Pharmaceuticals's Successful Social Media Strategy

Furthermore, Mallinckrodt Pharmaceuticals actively engages with its followers by encouraging two-way conversations. They respond to comments, questions, and concerns promptly, showing genuine care and providing valuable information. By fostering these interactions, Mallinckrodt builds trust and credibility among its audience, ultimately strengthening its brand reputation.

Conclusion

Additionally, the company utilizes social media platforms to share relevant and educational content. From informative articles to videos and infographics, Mallinckrodt consistently provides insightful resources to its followers. This demonstrates their commitment to patient education and empowerment, positioning them as a reliable source of health information.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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