Case Study: Mainfreight Social Media Strategy

Eager to learn how Mainfreight is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Mainfreight.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Mainfreight is a global logistics provider that operates in several countries, including Australia, New Zealand, the United States, and Europe. With its headquarters in Auckland, New Zealand, Mainfreight primarily caters to businesses in various industries, including retail, automotive, healthcare, and consumer goods.

Before: The Challenges of Social Media Marketing

Using social media as a part of their marketing strategy, Mainfreight has successfully engaged with their audience and built a strong online presence. They leverage platforms such as Facebook, Twitter, Instagram, and LinkedIn to connect with their customers, partners, and industry professionals.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Mainfreight's Successful Social Media Strategy

One of the notable aspects of Mainfreight's social media strategy is their consistent and informative content. They regularly share updates about their services, industry insights, and relevant news, keeping their audience well-informed. By providing valuable content, they position themselves as thought leaders within the logistics industry.

Conclusion

Furthermore, Mainfreight actively engages with their audience by responding to comments, messages, and inquiries promptly. This quick and personalized interaction helps to build a strong relationship with customers and fosters a positive brand image.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video