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Case Study: M/I Homes Social Media Strategy

Eager to learn how M/I Homes is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for M/I Homes.

Continue reading to find out!

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M/I Homes is a renowned homebuilding company, primarily operating in the United States. With its headquarters based in Columbus, Ohio, M/I Homes has been catering to homebuyers across various states, including Ohio, Texas, Florida, Illinois, and more. The company aims to provide quality homes to a wide range of clients, from first-time buyers to move-up buyers and empty nesters.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, M/I Homes has effectively utilized various platforms to engage with its audience and showcase its offerings. One of the strengths of their strategy lies in the use of visually appealing content. M/I Homes frequently shares high-quality images and videos of their properties and model homes, allowing potential buyers to envision their dream homes. This approach helps create a strong visual impact and draws attention from their target audience.

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After: M/I Homes's Successful Social Media Strategy

Moreover, M/I Homes actively engages with followers and potential customers through social media. They promptly respond to queries, comments, and messages, providing excellent customer service. This interactive approach not only fosters a sense of trust but also demonstrates their commitment to customer satisfaction.


In addition to engaging with customers, M/I Homes effectively utilizes social media platforms to share informative and educational content. They provide valuable insights about the homebuying process, industry trends, and design inspiration, positioning themselves as knowledgeable experts in the field. This content not only attracts potential buyers but also establishes M/I Homes as a resourceful brand.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

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