Case Study: M&T Bank Social Media Strategy

Eager to learn how M&T Bank is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for M&T Bank.

Continue reading to find out!

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M&T Bank is a leading financial institution headquartered in Buffalo, New York. With a presence in several major countries, including the United States and Canada, M&T Bank primarily caters to individual consumers, small businesses, and commercial clients.

Before: The Challenges of Social Media Marketing

In terms of their social media marketing strategy, M&T Bank has successfully leveraged various platforms to engage with their target audience and build brand awareness. They actively maintain a presence on popular social media channels such as Facebook, Twitter, LinkedIn, and Instagram, enabling them to connect with their clients and showcase their services.

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After: M&T Bank's Successful Social Media Strategy

One commendable aspect of M&T Bank's social media approach is their focus on providing valuable and relevant content to their followers. They regularly update their accounts with informative articles, financial tips, and educational resources. By doing so, they aim to empower their clients and establish themselves as a trusted source of financial information.


Another strength of M&T Bank's social media marketing strategy is their commitment to responding promptly to customer inquiries and concerns. They actively engage with their followers, promptly answering questions and addressing any issues raised, indicating a customer-centric approach.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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