Case Study: Luzhou Laojiao Social Media Strategy

Eager to learn how Luzhou Laojiao is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Luzhou Laojiao.

Continue reading to find out!

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Luzhou Laojiao is a renowned Chinese liquor company with a rich history dating back over 400 years. Headquartered in Luzhou, Sichuan Province, China, the company has established a strong presence both domestically and internationally. Its traditional Baijiu liquor is enjoyed by a diverse range of clients, including local consumers, as well as connoisseurs across Asia, Europe, and North America.

Before: The Challenges of Social Media Marketing

In the realm of social media marketing, Luzhou Laojiao has successfully utilized various strategies to engage with its target audience and enhance brand awareness. Firstly, the company has maintained active profiles on popular social media platforms, such as WeChat, Weibo, and Douyin (also known as TikTok). By doing so, Luzhou Laojiao reaches out to different demographics, capturing the attention of both younger and older consumers.

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After: Luzhou Laojiao's Successful Social Media Strategy

Another commendable aspect of Luzhou Laojiao's social media marketing strategy is its content creation. The company regularly shares captivating videos and high-quality images showcasing its products, production processes, and rich cultural heritage. By leveraging compelling storytelling, Luzhou Laojiao effectively conveys its brand values and deep-rooted traditions, garnering interest and engagement from its followers.


Furthermore, the company actively collaborates with key opinion leaders (KOLs) and influencers in the liquor industry. This strategic partnership not only helps expand the brand's reach but also allows Luzhou Laojiao to tap into the vast networks and loyal fan bases of these influential personalities. Such collaborations amplify the exposure of Luzhou Laojiao's products and generate valuable user-generated content.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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