📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Lundin Energy Social Media Strategy

Eager to learn how Lundin Energy is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Lundin Energy.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Lundin Energy is a multinational oil and gas exploration and production company headquartered in Sweden. With operations in Norway, Malaysia, and other key countries, Lundin Energy primarily caters to clients in the energy industry.

Before: The Challenges of Social Media Marketing

On social media, Lundin Energy excels in several areas. Firstly, the company actively engages with its audience by creating informative and visually appealing content. Their posts often highlight their sustainable practices and environmental initiatives, which resonate well with socially conscious individuals. Moreover, Lundin Energy leverages various social media platforms, such as LinkedIn, Twitter, and Instagram, to share industry news, company updates, and thought leadership content. By maintaining a consistent presence and sharing valuable insights, Lundin Energy establishes itself as a reliable and knowledgeable entity in the energy sector.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Lundin Energy's Successful Social Media Strategy

Additionally, Lundin Energy's social media strategy effectively incorporates user-generated content. The company encourages its followers to share their experiences and perspectives, creating a sense of community and fostering engagement. This approach not only helps build brand loyalty but also amplifies the reach of their message.

Conclusion

However, there are areas where Lundin Energy can further enhance its social media marketing strategy. Firstly, the company could improve its responsiveness to customer queries and comments on social media platforms. Strengthening the communication loop with their audience by promptly addressing concerns and providing timely responses would boost customer satisfaction and loyalty.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video