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Case Study: Lufthansa Social Media Strategy

Eager to learn how Lufthansa is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Lufthansa.

Continue reading to find out!



Lufthansa, a leading airline headquartered in Germany, operates in over 80 countries and serves clients worldwide. With a strong focus on delivering exceptional customer service and innovative travel experiences, Lufthansa caters to both business and leisure travelers.

Before: The Challenges of Social Media Marketing

Lufthansa's social media marketing strategy has helped the company establish a strong online presence and engage with its target audience effectively. Here's a glimpse of the successful aspects of their strategy:


After: Lufthansa's Successful Social Media Strategy

1. Engaging Content: Lufthansa creates captivating content on social media platforms to attract and retain customers. They share stunning visuals, travel tips, behind-the-scenes footage, and inspiring stories, making their social media pages a go-to resource for travel enthusiasts.


2. Customer Interaction: Lufthansa actively engages with its followers on social media by responding to customer queries, concerns, and feedback promptly. This personalized approach enhances their brand reputation and builds trust among their audience.

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How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

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