Case Study: Lucent Technologies Social Media Strategy

Eager to learn how Lucent Technologies is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Lucent Technologies.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Lucent Technologies has established itself as a leading global technology company, with its headquarters based in the United States. The company operates in various countries worldwide and caters to a diverse range of clients, including businesses, government organizations, and telecommunications service providers.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Lucent Technologies has implemented several effective strategies to engage and connect with its audience. Firstly, the company actively maintains a strong social media presence on platforms such as Facebook, Twitter, LinkedIn, and Instagram. By actively participating on these platforms, Lucent Technologies ensures that it remains visible and accessible to its target audience.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Lucent Technologies's Successful Social Media Strategy

Secondly, Lucent Technologies utilizes social media as a means to showcase its innovative products and solutions. Through informative and visually appealing content, the company effectively communicates the value and benefits of its offerings. This approach not only generates interest but also helps in establishing the brand as a thought leader in the industry.


Furthermore, Lucent Technologies understands the importance of customer engagement and interaction on social media. The company promptly responds to customer queries, comments, and concerns, fostering a sense of trust and reliability. By actively engaging with its audience, the company builds strong relationships and enhances customer satisfaction.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video