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Case Study: Longs Drug Stores Social Media Strategy

Eager to learn how Longs Drug Stores is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Longs Drug Stores.

Continue reading to find out!

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Longs Drug Stores is a renowned retail pharmacy chain that operates primarily in the United States. Headquartered in Walnut Creek, California, Longs Drug Stores cater to a diverse range of clients seeking health and wellness products. With over 500 locations across different states, the company has established a strong presence in the American market.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Longs Drug Stores has successfully implemented several strategies to engage and connect with its audience. Firstly, the company maintains active profiles on major platforms such as Facebook, Twitter, and Instagram, allowing them to reach a wide range of users. They use these platforms effectively to share updates, promotions, and important information about their products and services.

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After: Longs Drug Stores's Successful Social Media Strategy

One of the commendable aspects of Longs Drug Stores' social media marketing is their focus on customer interaction. The company regularly responds to customer inquiries, comments, and concerns on their social media platforms promptly. This level of engagement helps build trust and loyalty among their customers, ultimately leading to a positive brand image. Additionally, they actively encourage user-generated content, such as sharing customer testimonials and featuring user-submitted photos, which fosters a sense of community and involvement.


Despite the successes, there are a few areas where Longs Drug Stores can improve their social media marketing strategy. Firstly, they could explore utilizing more visual content, such as videos or infographics, to make their posts more engaging and shareable. This can help grab the attention of potential customers and increase the chances of their posts being shared across social media platforms.

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How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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