Case Study: LiveRamp Social Media Strategy
Eager to learn how LiveRamp is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for LiveRamp.
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Introduction
LiveRamp is a prominent data connectivity platform that helps businesses unlock the power of their data to drive better marketing decisions. With headquarters in San Francisco, California, LiveRamp operates globally, serving clients across numerous countries including the United States, Canada, the United Kingdom, Australia, and France. The company primarily caters to marketers, advertisers, and publishers, providing them with the tools and technology to deliver personalized and targeted marketing campaigns.
Before: The Challenges of Social Media Marketing
On social media, LiveRamp has a strong presence and leverages various platforms to engage with its audience. One of the commendable aspects of their social media strategy is their ability to share valuable and relevant content. They consistently produce informative blog posts, case studies, and industry reports, showcasing their expertise and thought leadership. By sharing these resources on platforms like LinkedIn and Twitter, LiveRamp positions itself as an authority in the industry and provides value to its followers.
After: LiveRamp's Successful Social Media Strategy
LiveRamp also excels at fostering community engagement on social media. They actively respond to comments, questions, and feedback from their audience, ensuring a two-way conversation. This approach not only helps to build trust and credibility but also provides an opportunity for the company to address customer concerns promptly.
Conclusion
However, there are areas where LiveRamp can further improve its social media marketing strategy. Firstly, they could benefit from diversifying their content formats. While their blog posts and reports are valuable, incorporating multimedia elements such as videos, infographics, and visual stories can help increase engagement and capture the attention of a wider audience.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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