Case Study: Livent Social Media Strategy
Eager to learn how Livent is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Livent.
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Introduction
Livent is a global pharmaceutical company with headquarters in Canada and operations in various countries, including the United States, Europe, and Asia. The company primarily focuses on providing innovative solutions for patients in the areas of mental health, chronic pain, and rare diseases.
Before: The Challenges of Social Media Marketing
On social media, Livent demonstrates strong engagement with its audience through various platforms like Facebook, Twitter, and LinkedIn. The company actively shares information about its products, services, and industry news, creating awareness among its target audience. Livent also uses social media as a channel to engage with customers and address their queries, ensuring an enhanced customer experience.
After: Livent's Successful Social Media Strategy
Furthermore, Livent leverages social media for sharing valuable educational content, such as articles, blog posts, and videos related to mental health, chronic pain management, and rare diseases. By doing so, the company positions itself as an authoritative source of information, building trust and credibility among its followers.
Conclusion
Despite these efforts, there are areas where Livent can improve its social media marketing strategy. Firstly, the company could consider expanding its presence on emerging platforms such as Instagram and TikTok, which are popular among younger demographics. This would allow Livent to reach a wider audience and connect with individuals who may benefit from their products and services.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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