Case Study: Link REIT Social Media Strategy

Eager to learn how Link REIT is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Link REIT.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Link REIT is a real estate investment trust based in Hong Kong, operating in various countries including Hong Kong, Mainland China, and the United Kingdom. With its headquarters in Hong Kong, the company primarily caters to retail, office, and car park clients.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Link REIT has made remarkable advancements. Firstly, their active presence on popular social media platforms such as Facebook, Twitter, and LinkedIn allows them to effectively engage with their target audience. Through curated content and interactive posts, they have successfully created a sense of community and fostered strong relationships with their clients.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Link REIT's Successful Social Media Strategy

Another positive aspect of Link REIT's social media strategy is their emphasis on providing valuable and informative content. They regularly share updates on their portfolio, including new property acquisitions and renovations, which not only keeps their followers informed but also showcases their expertise and industry knowledge. Additionally, they use their platforms to educate the public on sustainable practices and promote initiatives related to environmental conservation.


However, there are areas where Link REIT can improve their social media marketing strategy. Firstly, while they have a strong presence on various platforms, they could benefit from diversifying their content formats. Incorporating videos, infographics, and interactive polls can help increase user engagement and create a more dynamic online presence.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video