Case Study: Lindt & Spruengli Social Media Strategy
Eager to learn how Lindt & Spruengli is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Lindt & Spruengli.
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Introduction
Lindt & Spruengli is a renowned Swiss chocolatier, headquartered in Kilchberg, Switzerland. With a rich heritage dating back to 1845, the company has established a global presence in over 120 countries. Its premium chocolates and confections cater to a diverse clientele, including chocolate enthusiasts, gift-buyers, and luxury consumers.
Before: The Challenges of Social Media Marketing
On social media, Lindt & Spruengli has implemented various commendable strategies to engage its audience and drive brand loyalty. Firstly, the company has effectively utilized visual content to showcase its mouthwatering products. Through captivating imagery, they entice followers with their delectable range of chocolates and create a strong desire to indulge in their treats.
After: Lindt & Spruengli's Successful Social Media Strategy
Furthermore, Lindt & Spruengli has leveraged social media platforms to interact with customers on a personal level. They actively respond to comments, queries, and even share user-generated content, making their followers feel valued and appreciated. This approach fosters a sense of community and strengthens the connection between the brand and its customers.
Conclusion
In addition, the company has embraced influencer marketing, collaborating with popular personalities who align with their brand image. By partnering with influencers who have a genuine affinity for chocolate and the Lindt brand, they tap into new audiences and enhance their reach.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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