Case Study: Lindt & Spruengli Social Media Strategy

Eager to learn how Lindt & Spruengli is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Lindt & Spruengli.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Lindt & Spruengli is a renowned Swiss chocolatier, headquartered in Kilchberg, Switzerland. With a rich heritage dating back to 1845, the company has established a global presence in over 120 countries. Its premium chocolates and confections cater to a diverse clientele, including chocolate enthusiasts, gift-buyers, and luxury consumers.

Before: The Challenges of Social Media Marketing

On social media, Lindt & Spruengli has implemented various commendable strategies to engage its audience and drive brand loyalty. Firstly, the company has effectively utilized visual content to showcase its mouthwatering products. Through captivating imagery, they entice followers with their delectable range of chocolates and create a strong desire to indulge in their treats.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Lindt & Spruengli's Successful Social Media Strategy

Furthermore, Lindt & Spruengli has leveraged social media platforms to interact with customers on a personal level. They actively respond to comments, queries, and even share user-generated content, making their followers feel valued and appreciated. This approach fosters a sense of community and strengthens the connection between the brand and its customers.


In addition, the company has embraced influencer marketing, collaborating with popular personalities who align with their brand image. By partnering with influencers who have a genuine affinity for chocolate and the Lindt brand, they tap into new audiences and enhance their reach.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video