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Case Study: Lincoln Electric Social Media Strategy

Eager to learn how Lincoln Electric is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Lincoln Electric.

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Introduction

Introduction:

Before: The Challenges of Social Media Marketing

Lincoln Electric is a renowned multinational company headquartered in Cleveland, Ohio. With a presence in over 160 countries, the company specializes in the manufacturing and distribution of welding equipment and consumables. Lincoln Electric primarily caters to a wide range of clients, including industrial manufacturers, construction companies, and individual welding professionals.

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Ideas about KPIs and OKRs for employee advocacy

After: Lincoln Electric's Successful Social Media Strategy

Positive Approach on Social Media:

Conclusion

Lincoln Electric has successfully embraced social media platforms to engage with its customers and industry professionals. The company utilizes various social media channels, such as Facebook, Twitter, LinkedIn, and YouTube, to share industry insights, product updates, and educational content. By doing so, Lincoln Electric seeks to establish itself as a thought leader and build a strong online community.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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