📣 Join in our panel discussion on "How to make an innovative impact: scaling advocacy in B2B". May 14 @ 11:00 CEST  👉 REGISTER HERE
English

Case Study: Lincoln Electric Social Media Strategy

Eager to learn how Lincoln Electric is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Lincoln Electric.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Introduction:

Before: The Challenges of Social Media Marketing

Lincoln Electric is a renowned multinational company headquartered in Cleveland, Ohio. With a presence in over 160 countries, the company specializes in the manufacturing and distribution of welding equipment and consumables. Lincoln Electric primarily caters to a wide range of clients, including industrial manufacturers, construction companies, and individual welding professionals.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Lincoln Electric's Successful Social Media Strategy

Positive Approach on Social Media:

Conclusion

Lincoln Electric has successfully embraced social media platforms to engage with its customers and industry professionals. The company utilizes various social media channels, such as Facebook, Twitter, LinkedIn, and YouTube, to share industry insights, product updates, and educational content. By doing so, Lincoln Electric seeks to establish itself as a thought leader and build a strong online community.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

DOWNLOAD NOW DOWNLOAD NOW

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video