Case Study: Li Ning Company Social Media Strategy

Eager to learn how Li Ning Company is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Li Ning Company.

Continue reading to find out!

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Li Ning Company is a renowned Chinese sportswear brand that was founded in 1990 by the famous Chinese gymnast, Mr. Li Ning. With its headquarters located in Beijing, China, the company has expanded its presence to various countries worldwide, including the United States, Australia, and several European nations. Li Ning primarily caters to athletes, fitness enthusiasts, and sports lovers, offering a wide range of high-quality sportswear and equipment.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Li Ning has implemented several effective strategies. Firstly, the company actively engages with its audience by regularly posting engaging and visually appealing content on popular social media platforms like Facebook, Instagram, and Weibo (a Chinese microblogging site). The company's posts often highlight its latest products, promotions, and collaborations with renowned athletes and sports teams. This approach not only keeps their followers informed but also creates excitement and affinity towards the brand.

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After: Li Ning Company's Successful Social Media Strategy

Secondly, Li Ning encourages user-generated content by initiating various social media campaigns and challenges. They motivate their customers to share pictures and videos using their products, which helps in building a strong community of brand advocates. By featuring this user-generated content on their social media accounts, Li Ning showcases the diverse range of its products and allows customers to feel a sense of belonging and pride in being associated with the brand.


Although Li Ning has achieved success in its social media marketing efforts, there are a few areas where they can improve. Firstly, the company could enhance its social media listening and response mechanisms. By actively monitoring and promptly responding to customer queries, feedback, and complaints, Li Ning can enhance customer satisfaction and build stronger relationships with its audience.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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