📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: LG Display Social Media Strategy

Eager to learn how LG Display is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for LG Display.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

LG Display is a global company that specializes in the production of innovative display technologies. With its headquarters in Seoul, South Korea, LG Display has a strong presence in various countries around the world, including the United States, China, Japan, and Europe. The company caters to a wide range of clients, including major electronics manufacturers and consumer brands.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, LG Display has successfully utilized various strategies to engage with its target audience. One notable aspect of their approach is their emphasis on visual content. They regularly share high-quality images and videos showcasing their state-of-the-art displays, which helps to capture the attention of users scrolling through their social media feeds. By leveraging the power of visuals, LG Display effectively communicates the capabilities and benefits of their products.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: LG Display's Successful Social Media Strategy

Furthermore, LG Display actively collaborates with influencers and industry experts to amplify their social media presence. By partnering with individuals who have a strong following and influence within the tech and consumer electronics space, LG Display is able to reach a larger audience and generate more engagement. These influencers often review and endorse LG Display's products, providing valuable social proof and credibility to their brand.

Conclusion

Despite their successes in social media marketing, LG Display could further enhance their strategy by increasing their interaction with their audience. While they do a good job of sharing content, they could improve their engagement by responding to comments, addressing customer queries, and actively participating in discussions. This would not only foster a stronger connection with their followers but also provide an opportunity to gather valuable feedback and insights.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video