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Case Study: LG Chem Social Media Strategy

Eager to learn how LG Chem is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for LG Chem.

Continue reading to find out!

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LG Chem is a multinational chemical company headquartered in South Korea. With operations in over 30 countries, it caters to a diverse range of clients in industries such as energy, electronics, and automotive. Harnessing the power of social media, LG Chem has developed an effective marketing strategy to engage with its target audience and build a strong online presence.

Before: The Challenges of Social Media Marketing

One of the notable strengths of LG Chem's social media marketing strategy lies in its ability to create compelling and informative content. Through platforms such as Twitter, Facebook, and LinkedIn, the company regularly shares industry insights, product updates, and news, keeping its followers well-informed and engaged. By providing valuable content, LG Chem establishes itself as an industry thought leader and gains the trust and loyalty of its audience.

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After: LG Chem's Successful Social Media Strategy

Another commendable aspect of LG Chem's social media marketing strategy is its emphasis on interactive and two-way communication. The company actively responds to customer inquiries and comments on its social media channels, fostering engagement and building relationships with its audience. This approach not only makes customers feel valued but also helps LG Chem gather valuable feedback and insights to improve its products and services.


While LG Chem has demonstrated strengths in its social media marketing efforts, there are areas where it can further enhance its strategy. Firstly, the company could benefit from diversifying its social media presence by exploring emerging platforms that cater to specific target audiences. By expanding its reach beyond traditional platforms, LG Chem can engage with niche communities and effectively target potential customers.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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