Case Study: Lennar Social Media Strategy
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Secondly, Lennar effectively incorporates user-generated content (UGC) into their social media strategy. They encourage their customers to share their experiences and photos using specific hashtags, which Lennar then curates and showcases on their social media profiles. This not only provides social proof of Lennar's satisfied customers but also encourages engagement and interaction among their online community.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.