Case Study: Lehman Brothers Holdings Social Media Strategy
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Introduction
Lehman Brothers Holdings: Leveraging Social Media for Success
Before: The Challenges of Social Media Marketing
Intro:


After: Lehman Brothers Holdings's Successful Social Media Strategy
Lehman Brothers Holdings is a global financial services firm with its headquarters in New York City. It primarily operates in the United States but also serves clients in various countries around the world. The company focuses on providing investment banking services, capital market solutions, and investment management to a wide range of clients, including institutional investors, corporations, and high-net-worth individuals.
Conclusion
Good Things on Social Media:


Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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