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Case Study: Legend Biotech Social Media Strategy

Eager to learn how Legend Biotech is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Legend Biotech.

Continue reading to find out!

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Introduction

Legend Biotech is a global biopharmaceutical company dedicated to transforming the lives of patients with cancer through the development and commercialization of innovative cell therapies. With headquarters located in Somerset, New Jersey, Legend Biotech has a strong presence in various countries around the world, including the United States, China, and Europe. The company primarily focuses on addressing the needs of patients and healthcare providers who are seeking advanced treatment options for blood cancers, such as multiple myeloma.

Before: The Challenges of Social Media Marketing

On social media platforms, Legend Biotech has successfully implemented a sound marketing strategy that effectively engages its target audience. One of the commendable aspects of their social media presence is their consistent sharing of informative and educational content. Through posts, articles, and videos, the company actively keeps its followers updated on the latest advancements in cell therapies and their potential impact on cancer treatment. By providing valuable insights and knowledge, Legend Biotech establishes itself as an authority in the industry, attracting a loyal and engaged following.

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After: Legend Biotech's Successful Social Media Strategy

Moreover, Legend Biotech effectively utilizes social media to showcase the positive impact of its cell therapies on patient outcomes. Through compelling patient stories and testimonials, the company humanizes its mission and demonstrates the real-world benefits of their innovative treatments. By leveraging the emotional aspect of their work, Legend Biotech resonates with its audience and instills hope in those affected by cancer.

Conclusion

However, there are certain areas where Legend Biotech's social media marketing strategy could be improved. Firstly, while the company excels in sharing informative content, it could enhance its engagement with followers by actively responding to comments and messages. By fostering two-way communication, Legend Biotech can build stronger relationships with its audience and address any queries or concerns effectively.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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