Case Study: Legal & General Social Media Strategy
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Introduction
Legal & General is a multinational financial services company, operating in various countries including the United Kingdom, United States, and Europe. With its headquarters based in London, it caters to a wide range of clients, including individuals, institutions, and businesses, offering services such as insurance, investments, and pensions.
Before: The Challenges of Social Media Marketing
As part of its marketing strategy, Legal & General has effectively embraced social media platforms to connect with its audience and build brand awareness. Through engaging content and interactive campaigns, the company has successfully created a strong online presence and established a loyal following.
After: Legal & General's Successful Social Media Strategy
One of the commendable aspects of Legal & General's social media marketing strategy is its commitment to providing valuable and informative content. The company consistently shares educational articles, tips, and insights related to its areas of expertise. By offering useful information, Legal & General positions itself as an authority in the financial services industry, thereby building trust among its followers.
Conclusion
Furthermore, Legal & General actively engages with its audience through social media platforms. The company encourages open communication by promptly responding to customer queries, comments, and concerns. This level of engagement fosters a sense of community and creates a positive brand image.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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