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Case Study: Legal & General Social Media Strategy

Eager to learn how Legal & General is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Legal & General.

Continue reading to find out!

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Introduction

Legal & General is a multinational financial services company, operating in various countries including the United Kingdom, United States, and Europe. With its headquarters based in London, it caters to a wide range of clients, including individuals, institutions, and businesses, offering services such as insurance, investments, and pensions.

Before: The Challenges of Social Media Marketing

As part of its marketing strategy, Legal & General has effectively embraced social media platforms to connect with its audience and build brand awareness. Through engaging content and interactive campaigns, the company has successfully created a strong online presence and established a loyal following.

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After: Legal & General's Successful Social Media Strategy

One of the commendable aspects of Legal & General's social media marketing strategy is its commitment to providing valuable and informative content. The company consistently shares educational articles, tips, and insights related to its areas of expertise. By offering useful information, Legal & General positions itself as an authority in the financial services industry, thereby building trust among its followers.

Conclusion

Furthermore, Legal & General actively engages with its audience through social media platforms. The company encourages open communication by promptly responding to customer queries, comments, and concerns. This level of engagement fosters a sense of community and creates a positive brand image.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

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