Introduction

Intro:

Before: The Challenges of Social Media Marketing

Legal & General is a multinational financial services company headquartered in London, United Kingdom. With a presence in over 20 countries, Legal & General serves a wide range of clients, including individuals, households, and businesses across various industries.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

Conclusion

Legal & General has successfully leveraged social media platforms to engage with its audience and drive brand awareness. Their social media strategy focuses on delivering valuable and relevant content to their followers, positioning themselves as a trusted and knowledgeable resource in the financial services industry. Through their social media channels, Legal & General shares informative articles, tips, and insights on financial planning, insurance, investments, and pension schemes. By providing valuable content, they not only establish themselves as thought leaders but also build a rapport with their audience.

Case Study: Legal & General Social Media Strategy

Introduction

Before: The Challenges of Social Media Marketing

After: Legal & General's Successful Social Media Strategy

Conclusion

Learn how you can improve your social media marketing