Case Study: Lee Enterprises Social Media Strategy

Eager to learn how Lee Enterprises is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Lee Enterprises.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Lee Enterprises is a global media company with headquarters in Davenport, Iowa, USA. With a strong presence in the United States, Lee Enterprises caters to clients across a variety of industries, including news organizations, advertisers, and businesses seeking effective marketing strategies.

Before: The Challenges of Social Media Marketing

On social media platforms, Lee Enterprises has successfully established a strong online presence, leveraging the power of these platforms to engage with its target audience. One of the notable strengths of their social media strategy is their ability to create and share compelling and informative content. By utilizing a mix of news articles, infographics, and videos, Lee Enterprises maintains audience engagement while delivering valuable information to their followers.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Lee Enterprises's Successful Social Media Strategy

Furthermore, Lee Enterprises actively interacts with its audience through social media platforms. Responding to comments, messages, and mentions in a timely manner allows them to build relationships and foster a sense of community. This approach has proven effective in enhancing brand loyalty and trust.


In terms of improvement, Lee Enterprises could further enhance their social media marketing strategy by incorporating more visual elements. Utilizing visually appealing graphics, images, and videos can help capture the attention of their target audience and increase the likelihood of content being shared.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video