Case Study: Lazard Social Media Strategy
Eager to learn how Lazard is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Lazard.
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Introduction
Lazard is a global financial advisory and asset management firm headquartered in New York City. With offices in over 40 cities across 25 countries, Lazard caters to a diverse range of clients, including corporations, governments, and individuals.
Before: The Challenges of Social Media Marketing
One of the key strengths of Lazard's social media marketing strategy lies in its ability to provide valuable and informative content to its followers. Through platforms like Twitter and LinkedIn, the company regularly shares insights, market updates, and thought leadership articles. This not only showcases their expertise but also helps to establish Lazard as a trusted source of financial information.
After: Lazard's Successful Social Media Strategy
Furthermore, Lazard actively engages with its audience by responding to comments and questions on social media. This level of interaction fosters a sense of community and encourages ongoing conversations, ultimately strengthening the company's relationships with its clients and stakeholders.
Conclusion
However, there are areas where Lazard's social media marketing strategy could be improved. Firstly, the company could benefit from diversifying its content formats. While articles and market updates are valuable, incorporating more visual elements like videos and infographics can help to capture the attention of a wider audience.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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