Case Study: Laureate Education Social Media Strategy
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Introduction
Laureate Education is a global network of universities and higher education institutions, currently operating in over 20 countries. With its headquarters in Baltimore, Maryland, the company primarily targets students seeking quality education in various fields of study.
Before: The Challenges of Social Media Marketing
In the realm of social media marketing, Laureate Education has successfully embraced several key strategies to engage with its audience and spread its message effectively.
After: Laureate Education's Successful Social Media Strategy
Firstly, the company utilizes various social media platforms such as Facebook, Twitter, and LinkedIn to reach out to its diverse community of students, prospective students, alumni, and faculty members. By maintaining an active presence on these platforms, Laureate Education is able to share news, updates, and success stories from its campuses worldwide.
Conclusion
Secondly, the company leverages the power of visual content through platforms like Instagram and YouTube. Laureate Education creates and shares visually appealing and informative videos, showcasing the unique experiences and opportunities available at its educational institutions. This approach helps to build a strong brand identity and attract potential students.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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