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Case Study: Lai Sun Development Company Social Media Strategy

Eager to learn how Lai Sun Development Company is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Lai Sun Development Company.

Continue reading to find out!

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Lai Sun Development Company is a prominent real estate developer based in Hong Kong, with a strong presence in various countries including China, Singapore, and the United States. By focusing on the luxury market segment, Lai Sun Development Company caters to high-end clients seeking exquisite properties and lifestyle experiences.

Before: The Challenges of Social Media Marketing

In terms of social media marketing, Lai Sun Development Company has successfully utilized various platforms to engage with its target audience and promote its upscale offerings. One notable aspect of their social media strategy is the creation of visually stunning content. By sharing captivating images and videos of their properties, they effectively capture the attention of potential buyers and showcase the unique features of their developments.

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After: Lai Sun Development Company's Successful Social Media Strategy

Moreover, Lai Sun Development Company actively engages with its audience by responding to comments and messages in a timely manner. This level of interaction builds trust and fosters a sense of personalized customer service, ultimately enhancing the company's reputation online.


While Lai Sun Development Company has made significant strides in social media marketing, there are still areas that could benefit from improvement. Firstly, they could enhance their content diversity by incorporating more behind-the-scenes footage, interviews with architects or designers, and lifestyle tips related to luxury living. This would provide a more holistic view of their brand and attract a wider range of followers.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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