Case Study: LafargeHolcim Social Media Strategy
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Introduction
LafargeHolcim is a multinational building materials company headquartered in Switzerland, with operations in over 70 countries worldwide. With a strong presence in Europe, North America, and Asia, LafargeHolcim caters to clients in the construction industry, including contractors, architects, and developers.
Before: The Challenges of Social Media Marketing
On social media, LafargeHolcim has successfully established its brand presence and engages with its audience in multiple ways. Firstly, the company actively shares informative and visually appealing content related to its products, projects, and sustainability initiatives. By showcasing their expertise and innovative solutions through videos, photos, and blog posts, LafargeHolcim creates a strong online brand identity.
After: LafargeHolcim's Successful Social Media Strategy
Moreover, LafargeHolcim effectively utilizes social media platforms to connect and interact with its customers. The company promptly responds to comments, inquiries, and feedback, fostering a sense of trust and customer satisfaction. Through engaging conversations and personalized interactions, LafargeHolcim builds a strong relationship with its online community.
Conclusion
Furthermore, LafargeHolcim promotes social responsibility through its social media platforms. By sharing stories about community engagement programs, philanthropic efforts, and sustainable development projects, the company demonstrates its commitment to making a positive impact beyond its business operations. This approach helps to enhance the company's reputation and attract socially conscious customers.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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