Case Study: Laboratory Corp. of America Social Media Strategy

Eager to learn how Laboratory Corp. of America is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Laboratory Corp. of America.

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Before: The Challenges of Social Media Marketing

Laboratory Corp. of America Holdings, also known as LabCorp, is a leading healthcare diagnostics company headquartered in Burlington, North Carolina, United States. With a vast network of laboratories and service locations, LabCorp operates not only in the United States but also in several countries worldwide, including the United Kingdom, Canada, Brazil, and India. LabCorp primarily serves medical professionals, hospitals, pharmaceutical companies, and patients, offering a wide range of laboratory testing and diagnostic services.

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After: Laboratory Corp. of America's Successful Social Media Strategy

Good Practices on Social Media:


LabCorp has effectively utilized social media platforms to engage its target audience and enhance its brand presence. One commendable aspect of their social media strategy is their commitment to providing educational content. LabCorp frequently shares informative posts, articles, and videos related to healthcare topics, promoting awareness and understanding among their followers. By doing so, they position themselves as a reliable source of healthcare information while strengthening their credibility within the industry.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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