Case Study: kyowa Kirin Social Media Strategy
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Introduction
Kyowa Kirin is a global pharmaceutical company that focuses on the discovery, development, and commercialization of innovative medicines. With its headquarters in Tokyo, Japan, the company operates in several countries around the world, including the United States, the United Kingdom, and Germany. Kyowa Kirin primarily addresses patients, healthcare professionals, and other stakeholders in the healthcare industry.
Before: The Challenges of Social Media Marketing
In terms of social media marketing, Kyowa Kirin has implemented several effective strategies to connect with its target audience and raise awareness about its products and initiatives. Firstly, the company actively engages with its followers by regularly posting relevant and informative content on platforms such as Twitter, Facebook, and LinkedIn. This content includes updates about the latest advancements in medical research, disease awareness campaigns, and details about upcoming events or conferences.
After: kyowa Kirin's Successful Social Media Strategy
Furthermore, Kyowa Kirin utilizes social media to foster dialogue and engage with its audience. Through their posts, they encourage followers to ask questions, share their experiences, and provide feedback. This interactive approach helps to build trust and establishes Kyowa Kirin as a reliable source of information within the healthcare community.
Conclusion
Moreover, the company leverages social media platforms to amplify the reach of its corporate social responsibility initiatives. For example, Kyowa Kirin highlights its commitment to patient care and access to medicines, showcasing partnerships with patient advocacy groups and sharing stories that inspire hope and positivity.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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