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Case Study: KYORIN Pharmaceutical Social Media Strategy

Eager to learn how KYORIN Pharmaceutical is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for KYORIN Pharmaceutical.

Continue reading to find out!

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Introduction

Kyorin Pharmaceutical is a leading pharmaceutical company with headquarters in Tokyo, Japan. With a presence in multiple countries, including the United States, China, and Europe, Kyorin Pharmaceutical aims to address the healthcare needs of a global audience. The company primarily focuses on developing innovative medications and solutions for various therapeutic areas, such as respiratory, immunology, and urology.

Before: The Challenges of Social Media Marketing

On social media, Kyorin Pharmaceutical has successfully implemented a comprehensive marketing strategy to engage with its audience. The company regularly shares valuable content, including updates on new products, research findings, and healthcare tips. By providing relevant and informative posts, Kyorin Pharmaceutical is able to establish itself as a reliable source of information for both healthcare professionals and patients.

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After: KYORIN Pharmaceutical's Successful Social Media Strategy

Furthermore, the company actively encourages two-way communication on its social media platforms. Kyorin Pharmaceutical promptly responds to user inquiries and comments, creating a sense of trust and openness. This interactive approach helps to build strong relationships with customers and fosters a sense of community around the brand.

Conclusion

Despite its successful efforts, there are still areas where Kyorin Pharmaceutical's social media strategy could be improved. Firstly, the company could consider diversifying its content formats to include more visuals, such as infographics and videos. This would help to increase user engagement and make the information more accessible and shareable.

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How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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