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Case Study: KRUK Spólka Akcyjna Social Media Strategy

Eager to learn how KRUK Spólka Akcyjna is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for KRUK Spólka Akcyjna.

Continue reading to find out!

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KRUK Spólka Akcyjna is a leading debt management and debt collection company operating in multiple countries. With its headquarters in Poland, KRUK serves a diverse range of clients, including financial institutions, telecommunications companies, and utility providers. As part of its marketing efforts, the company has a well-established presence on social media platforms.

Before: The Challenges of Social Media Marketing

On social media, KRUK does an excellent job of engaging its audience and promoting its services. The company regularly updates its profiles with relevant content, including informative articles, success stories, and news about the industry. By sharing such content, KRUK positions itself as a knowledgeable and reliable partner in debt management.

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After: KRUK Spólka Akcyjna's Successful Social Media Strategy

Furthermore, KRUK actively interacts with its followers by responding to their comments, queries, and concerns in a timely manner. This two-way communication helps establish trust and fosters a strong relationship with the audience. The company also encourages user-generated content, such as testimonials and experiences, which amplifies its credibility and strengthens its online presence.


Despite the positive aspects of KRUK's social media strategy, there are areas where improvements can be made. Firstly, the company could benefit from diversifying its content formats. While articles and text-based posts are informative, incorporating visual content like videos and infographics can make the information more engaging and shareable.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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