Case Study: KPN Social Media Strategy

Eager to learn how KPN is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for KPN.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


KPN is a multinational telecommunications company headquartered in the Netherlands. With a strong presence in the Dutch market, it also operates in Belgium and serves both consumer and business clients. Known for its reliable network and innovative services, KPN aims to meet the diverse needs of its customers in the field of telecommunication and IT.

Before: The Challenges of Social Media Marketing

On social media, KPN demonstrates several commendable practices that contribute to its successful marketing strategy. Firstly, the company actively engages with its audience by providing valuable content and addressing customer inquiries promptly. By leveraging platforms such as Twitter and Facebook, KPN creates a sense of community and fosters customer loyalty.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: KPN's Successful Social Media Strategy

Furthermore, KPN effectively utilizes social media channels to showcase its products and services. Through visually appealing posts and engaging promotional campaigns, the company effectively generates awareness and captures the attention of its target audience. Additionally, KPN understands the importance of leveraging user-generated content to build trust and authenticity. By featuring customer testimonials and encouraging customers to share their experiences, KPN enhances its brand reputation.


However, there are areas where KPN could improve its social media marketing strategy. Firstly, the company could benefit from diversifying its social media presence by exploring newer platforms such as Instagram and LinkedIn. This expansion would help KPN reach a wider range of customers and tap into different demographic segments.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video