Case Study: KPMG Consulting Social Media Strategy
Eager to learn how KPMG Consulting is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for KPMG Consulting.
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Introduction
KPMG Consulting is a global professional services firm that specializes in advisory, audit, and tax services. Headquartered in Amsterdam, Netherlands, KPMG operates in over 150 countries, including major locations such as the United States, United Kingdom, Germany, China, and Australia. The company caters to a wide range of clients, including multinational corporations, government entities, and small to medium-sized enterprises.
Before: The Challenges of Social Media Marketing
On social media, KPMG Consulting has successfully implemented several strategies to engage its target audience and strengthen its brand presence. One of the notable aspects of their social media marketing approach is their focus on thought leadership. KPMG regularly shares informative and valuable content, such as whitepapers, industry insights, and research reports, to establish themselves as industry leaders. This helps in building trust and credibility among their clients and followers.
After: KPMG Consulting's Successful Social Media Strategy
Furthermore, KPMG actively encourages employee advocacy on social media platforms. By empowering their employees to share company updates and industry-related content, they amplify their reach and leverage their employees' networks. This not only helps in expanding their online presence but also showcases the expertise and knowledge of their talented workforce.
Conclusion
Additionally, KPMG Consulting utilizes various social media channels effectively. They maintain a strong presence on platforms like LinkedIn and Twitter, where they share timely updates, engage with followers, and participate in industry-related discussions. This enables them to stay connected with their audience, establish themselves as thought leaders, and foster meaningful relationships.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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