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Case Study: Koppers Social Media Strategy

Eager to learn how Koppers is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Koppers.

Continue reading to find out!

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Introduction

Koppers is a global company with its headquarters in Pittsburgh, Pennsylvania. It operates in various countries, including the United States, Canada, Australia, and the United Kingdom. The company primarily caters to clients in the industries of chemicals, wood preservation, and carbon compounds.

Before: The Challenges of Social Media Marketing

On social media platforms, Koppers has implemented an effective marketing strategy that has helped them connect with their target audience and showcase their expertise. Firstly, they consistently share engaging and informative content related to their industry. This includes updates about their products, industry news, and educational articles. By providing valuable information, Koppers establishes itself as a thought leader and gains trust from its followers.

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After: Koppers's Successful Social Media Strategy

Secondly, Koppers actively engages with its audience by responding to comments, messages, and mentions. This shows that the company values its customers' feedback and concerns, fostering positive relationships. By being responsive, Koppers demonstrates its commitment to customer satisfaction.

Conclusion

Moreover, the company effectively utilizes visual content, such as high-quality images and videos, to grab users' attention and communicate their message effectively. Visuals help in showcasing their products and projects, making their social media profiles visually appealing and engaging.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

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