Case Study: Knight-Ridder Social Media Strategy

Eager to learn how Knight-Ridder is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Knight-Ridder.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Knight-Ridder is a renowned media company that specializes in social media marketing. With its headquarters in the United States, Knight-Ridder extends its services globally, catering to clients from various countries. The company aims to provide effective social media marketing solutions to businesses of all sizes.

Before: The Challenges of Social Media Marketing

In their social media marketing efforts, Knight-Ridder excels in several aspects. Firstly, they adopt a comprehensive approach by utilizing various platforms such as Facebook, Twitter, Instagram, and LinkedIn to reach a diverse audience. By having a presence on these platforms, they are able to engage with customers effectively and promote their clients' products or services efficiently.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Knight-Ridder's Successful Social Media Strategy

Additionally, Knight-Ridder emphasizes the importance of creating compelling content that resonates with their target audience. They understand the significance of visually appealing and informative posts, which encourage users to share and engage with their content. By showcasing their clients' offerings in an engaging manner, Knight-Ridder successfully generates buzz and increases brand visibility.


Moreover, Knight-Ridder is actively involved in monitoring and analyzing social media trends and data. By utilizing analytics tools and staying updated on social media trends, they are able to adapt their strategies accordingly. This allows them to optimize their clients' social media campaigns and deliver measurable results, ensuring a strong return on investment.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video