Case Study: Klöckner & Co Social Media Strategy
Eager to learn how Klöckner & Co is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Klöckner & Co.
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Introduction
Klöckner & Co is a global steel and metal distributor, headquartered in Germany, with a strong presence in various countries including the United States, Canada, and Europe. The company primarily serves clients in the construction, automotive, and manufacturing industries.
Before: The Challenges of Social Media Marketing
On social media, Klöckner & Co has implemented several commendable strategies to engage with its audience and build a strong online presence. Firstly, they have established active profiles on major platforms such as Facebook, Twitter, LinkedIn, and Instagram, allowing them to reach a diverse range of customers and stakeholders.
After: Klöckner & Co's Successful Social Media Strategy
Secondly, the company consistently shares valuable content related to the steel and metal industry. They provide updates on industry trends, innovations, and product information, demonstrating their expertise and keeping their followers informed. This approach boosts their credibility and positions them as a trusted source of information.
Conclusion
Additionally, Klöckner & Co effectively utilizes visual content on their social media platforms. They regularly share high-quality images and videos that showcase their products, processes, and projects. This visually appealing content helps to capture the attention of their audience and communicate the company's capabilities effectively.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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