Case Study: Kirloskar Ferrous Industries Social Media Strategy

Eager to learn how Kirloskar Ferrous Industries is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Kirloskar Ferrous Industries.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Kirloskar Ferrous Industries is a leading iron and steel manufacturer based in India. With its headquarters in Pune, Maharashtra, the company caters to clients both domestically and internationally. Its main focus is on delivering high-quality products and services to customers across various industries such as automotive, construction, infrastructure, and engineering.

Before: The Challenges of Social Media Marketing

On social media, Kirloskar Ferrous Industries has been actively engaging with its audience and leveraging the power of digital platforms to build brand awareness and engage with its customers. Here are some commendable aspects of their social media marketing strategy:

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Kirloskar Ferrous Industries's Successful Social Media Strategy

1. Meaningful Content: The company consistently shares valuable and educational content related to the iron and steel industry. They provide insights into industry trends, technical updates, and innovative solutions, establishing themselves as thought leaders in their field.

Conclusion

2. Visual Appeal: Kirloskar Ferrous Industries understands the importance of visual content in captivating the audience. They regularly share visually appealing images, videos, and illustrations that showcase their products, manufacturing processes, and infrastructure, making their social media feed visually appealing and engaging.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video