Case Study: Kimball International Social Media Strategy
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Introduction
Kimball International is a leading furniture manufacturer that focuses on creating inspiring workspaces for its clients. With headquarters in Jasper, Indiana, this company operates in multiple countries, including the United States and Asia-Pacific regions. Kimball International's clientele primarily consists of businesses and organizations seeking innovative and functional office furniture solutions.
Before: The Challenges of Social Media Marketing
On social media, Kimball International excels in showcasing its products and engaging with its audience. The company understands the importance of visual content and utilizes platforms like Instagram and Pinterest to display its attractive furniture designs. Through these platforms, Kimball International not only promotes its products but also offers ideas and inspiration for creating modern workplaces. By effectively utilizing hashtags, the company ensures its content reaches a wider audience interested in office design and furniture.
After: Kimball International's Successful Social Media Strategy
Moreover, Kimball International actively creates valuable and informative content on its social media channels. The company regularly publishes blog posts that cover various aspects of workspace design, including trends, productivity tips, and ergonomic solutions. This content not only establishes Kimball International as an industry leader but also provides useful insights for its clients and potential customers.
Conclusion
However, there are areas where Kimball International could enhance its social media marketing strategy. First, the company could consider expanding its presence on platforms such as LinkedIn and Twitter, which are widely used by professionals and businesses. These platforms would provide an opportunity for Kimball International to connect with decision-makers and engage in industry-related conversations. Additionally, the company could explore utilizing video content to further showcase its products and provide virtual tours of office spaces furnished by Kimball International.
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